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Unstoppable Women at Work

International Women's Day with Peppy. When employers give meaningful women’s health support, they gain retention, leadership strength and performance.

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The Employment Rights Act 2025: 6 actions HR & Benefits leaders must take in 2026

Practical guidance for preparing your organisation for the Employment Rights Act and reducing risk as expectations rise.

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The menopause toolkit for HR

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Men’s health at work: the cost of late intervention

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Pregnancy and parenthood support at work, from midwives to health visitors

From the first scan to the first school day.

 Peppy gives your people expert guidance, practical support and reassurance at every step through pregnancy, early parenthood and beyond.

Closeup of a pregnant person and their partner looking ath the Peppy app on a phone

Peppy Pregnancy & Parenthood is an employer-funded digital health service that gives employees unlimited, confidential access to midwives, health visitors and lactation consultants through an app. It is for anyone who is pregnant, has recently given birth, or is adjusting to early parenthood, including partners.

The service covers pregnancy guidance, birth preparation, infant feeding support, postnatal recovery and a structured return-to-work pathway. It is available to employees of any Peppy client organisation. Get in touch if you'd like to provide specialist pregnancy and parenthood support to your people.

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Support your people through pregnancy and beyond

Pregnancy, birth and early parenthood are exciting, but they can also be overwhelming. People are balancing new symptoms, appointments, physical changes, sleep disruption and emotional ups and downs while still trying to perform at work. Many worry about how to start conversations with their manager or feel unsure where to turn for support.

Peppy gives your people private access to experienced midwives, health visitors, international board-certified lactation consultants, mental health support and evidence-based guidance – all in one easy-to-use app. It helps reduce stress, improve confidence and create a smoother path back into work.

This is support that helps growing families feel steady and supported, and gives organisations the reassurance that their people are cared for through one of life’s biggest transitions.

Why pregnancy and parenthood support matters for workplaces

Pregnancy and parenthood affect far more than the first few weeks. The right support can positively transform the experience.

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Retention risk

1 in 5

new mothers in the UK return to full‑time work in the first three years after birth.

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Lack of support

83%

of those who quit blame poor employer support.

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Emotional & wellbeing burden

1 in 5

pregnancies that are reported end before 24 weeks.

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Support gap

37%

organisations have a formal policy to support employees experiencing pregnancy or baby loss.

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Return-to-work experience

84%

of mothers and 74% of fathers said returning to work was challenging.

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Financial stress

1 in 6

parents said that becoming a parent negatively affected their mental health or emotional wellbeing in the first 3 years.

The business case

Peppy delivers measurable improvements in wellbeing, confidence and return-to-work outcomes

  • Reduced stress and uncertainty

Clear guidance and expert support make pregnancy and early parenthood feel more manageable.

  • Improved postnatal recovery

Support with symptoms, feeding challenges, sleep and emotional health helps people feel steadier, sooner.

  • Smoother return-to-work journeys

Clear pathways and preparation reduce anxiety and help people re-settle more confidently.

  • Stronger retention

Parents who feel supported are more likely to stay and progress within the organisation.

  • More inclusive support for all families

Guidance tailored to diverse routes to parenthood, including LGBTQ+ families and solo parents.

  • More confident managers

Peppy reduces pressure on managers by giving employees a trusted source of specialist support.

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Employer and user stories

Feedback from employees and employers who’ve felt the difference specialist pregnancy & parenthood care can make.

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CLIENT TESTIMONIAL

"Launching Peppy has been hugely valuable for our colleagues."

Louise CashmanWellbeing Manager, Mott MacDonald
USER TESTIMONIAL

“Thank you so much for all this info and your time this morning! It’s made us feel loads better about feeding and sleeping.”

Peppy Pregnancy & Parenthood user
USER TESTIMONIAL

“I should also say a big thank you! When he was 6 weeks old and I was so close to giving up I never thought we would still be going a year later and it’s definitely only because of your help back then! I always speak about our breastfeeding journey and how we wouldn’t be here now without your support in those early crazy days.”

Peppy Pregnancy & Parenthood user

Want to see more testimonials?

WHAT YOUR PEOPLE GET VIA THE PEPPY APP

Proactive. Personalised. Human.

A single, confidential app that supports people from pregnancy to starting school.

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40-minute one-to-one video consultations

Comprehensive consultations on pregnancy, birth, feeding, maternal health, recovery, child development, behaviour, sleep transitions, school readiness, early parenthood, return-to-work, and parent/partner support.

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Live & recorded expert events

New sessions added every week on pregnancy, birth preparation, feeding, recovery, baby development and more.

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Structured courses

Clinician-designed pathways for antenatal preparation, feeding support, recovery and early parenting.

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Proactive emotional support

Check-ins that help parents feel grounded, supported and less alone during pregnancy and after birth.

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Support groups

Support groups around pregnancy and parenthood topics with guidance, troubleshooting and peer connection.

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Clinically written & reviewed content

Trusted, easy-to-understand articles, videos and audio covering pregnancy through to toddler development.

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Birth preparation support

Antenatal education, birth planning, labour stages, induction, caesarean, pain relief and premature birth preparation.

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Guidance for every stage of pregnancy

Nausea, bleeding, scans, exercise, complications, vaccinations, multiple pregnancy and more.

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Baby & toddler development

Sleep behaviour, feeding, starting solids, teething, development stages, potty training, behaviour, school readiness and childcare choices.



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Private chat with clinical practitioners

Expert advice from pregnancy, birth and postnatal specialists from 9am to 9pm, five days a week.

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Postnatal recovery support

Pelvic floor care, body changes, hormones, baby blues, bleeding, perineal care, contraception and resuming sex.


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Testing and pathways

Postnatal MOTs, haemoglobin testing (UK only) and a structured return-to-work pathway.

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Referrals to mental health practitioners

Additional support for low mood, anxiety, grief and emotional recovery.

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Support during difficult moments

Miscarriage, baby loss, emotional recovery, birth trauma and support for partners.


All delivered seamlessly, privately and at scale.

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MEET PEPPY'S CLINICAL EXPERTS

Expert-led healthcare. Simple, human and stigma-free.

Your people are supported by a dedicated perinatal team of experienced clinicians who provide expert guidance and reassurance at every stage.

  • Midwives - Experts in early pregnancy, pregnancy care, birth, lactation, early postnatal support, and birth-trauma–informed care.
  • Health Visitors - Specialists in baby and toddler development, parenting advice, baby sleep, infant feeding, postnatal recovery, returning to work and more.
  • Lactation consultants - International Board Certified Lactation Consultants (IBCLCs). The gold standard in infant feeding support, with both midwifery and health visiting backgrounds.
  • Mental health practitioners.
  • Nutrition and fitness coaches.

Why organisations choose Peppy

  • Specialist clinical support from pregnancy to starting school

  • Reduced stress and smoother transitions back to work
  • Support for all family structures, including LGBTQ+ families
  • Inclusive guidance that strengthens DEI
  • High engagement across chat, consultations and events
  • Private, easy-to-access support outside of the workplace

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LIFESTYLE HEALTHCARE

Whole-person support during pregnancy and early parenthood

Pregnancy and early parenthood affect physical health, emotional wellbeing and relationships. Peppy supports parents with:

  • Nutrition
  • Fitness
  • Sleep
  • Mental wellbeing
  • Neurodiversity support, including ADHD and autism. Find out more here.
  • Pelvic health
  • Relationship and partner support

This holistic approach helps parents feel more resilient and better able to cope.

THE PEPPY Pregnancy & parenthood JOURNEY

The complete pregnancy and parenthood journey

Continuous support from pregnancy through to early school years.

1

Join and get instant access

People sign up and connect to an experienced practitioner instantly.

2

Chat privately with an expert


Unlimited access to clinicians for reassurance, guidance and practical answers.

3

Have unlimited personalised 40-minute consultations


Support for pregnancy concerns, birth planning, feeding, recovery and newborn care.

4

Feel supported throughout pregnancy


Ongoing check-ins, symptom guidance, birth preparation and emotional support.

5

Get help during the newborn stage

Feeding, sleep behaviour, safety, recovery and early parenting support.

 

 

6

Learn through live events and on-demand content

Sessions on labour, feeding, newborn care, development, postnatal health and more.

7

Access specialist support when needed

Help for loss, birth trauma, feeding challenges, complications, premature babies and emotional wellbeing.

8

Continue receiving support as your child grows

Guidance from newborn through to starting school, plus a clear return-to-work pathway.

Peppy stays with parents long after the baby arrives.

 

Frequently asked questions

What is Peppy Pregnancy & Parenthood?

An employer-funded benefit giving employees confidential access to midwives, health visitors and lactation consultants, from early pregnancy through to a child’s fifth birthday.
Who is Peppy Pregnancy & Parenthood for? Anyone who is pregnant, has recently given birth, or is navigating early parenthood, including partners and those returning to work after leave.
How many new mothers return to full-time work after having a baby? Only 1 in 5 new mothers in the UK return to full-time work within the first three years after birth.
Why do parents leave their job after having a baby? 83% of those who quit after becoming a parent blame poor employer support during pregnancy or the return to work.
How common is pregnancy loss? Around 1 in 5 reported pregnancies end before 24 weeks. Only 37% of organisations have a formal policy to support employees through pregnancy or baby loss.
Is returning to work after parental leave difficult? Yes, for most parents. 84% of mothers and 74% of fathers say returning to work after parental leave was challenging.
What does Peppy Pregnancy & Parenthood include? Unlimited 40-minute consultations covering pregnancy, birth, feeding and recovery, private chats with clinicians, postnatal MOTs, a structured return-to-work pathway, and access to mental health practitioners, nutritionists and fitness classes.
Who are Peppy's pregnancy and parenthood clinicians? A dedicated perinatal team including midwives, health visitors and International Board Certified Lactation Consultants (IBCLCs), alongside mental health, nutrition and fitness specialists.
Does Peppy support infant feeding? Yes. Employees get access to International Board Certified Lactation Consultants, the recognised gold standard in infant feeding support.
Does Peppy Pregnancy & Parenthood support LGBTQ+ families and solo parents? Yes. Guidance is tailored to all routes to parenthood, including LGBTQ+ families and solo parents.
Does Peppy support employees through miscarriage or baby loss? Yes. Clinicians provide guidance for miscarriage, baby loss, birth trauma and emotional recovery, with referrals to mental health practitioners where needed.
Does Peppy include a structured return-to-work pathway? Yes. Peppy includes a structured return-to-work pathway alongside postnatal MOTs, helping parents transition back into their role with clinical support in place. With 83% of parents who leave blaming poor employer support, a structured pathway is one of the most effective retention interventions available.
What reporting do employers receive from Peppy Pregnancy & Parenthood? Employers receive anonymised, aggregated reporting covering registration rates, engagement levels, return-to-work pathway completion and service satisfaction. No individual health information is shared. This gives HR and benefits leaders evidence of how the service supports maternity and paternity retention without compromising employee trust.
How much does parental attrition cost employers? 17% of women leave employment within five years of childbirth, and 83% of those who quit blame poor employer support. The cost of replacing a skilled employee typically ranges from 50% to 200% of their annual salary when recruitment, onboarding and lost productivity are included. Peppy helps employers retain working parents by providing clinical support from pregnancy through to the return to work and beyond.
Does Peppy support perinatal mental health including postnatal depression? Yes. 1 in 5 women develop a mental health problem during the perinatal period, including postnatal depression, anxiety and post-traumatic stress following birth. Peppy's clinicians provide proactive check-ins during pregnancy and after birth, identify early warning signs, and refer employees to mental health practitioners. This reduces the risk of extended absence and supports safer, more sustainable returns to work.
Does Peppy support fathers and partners as well as mothers? Yes. Peppy Pregnancy & Parenthood is available to partners as well as the pregnant or birthing parent. Partners can access consultations covering their own adjustment to parenthood, relationship changes, mental health and how to support their partner through pregnancy, birth and the postnatal period. 74% of fathers say returning to work after parental leave was challenging, making partner support a retention issue in its own right.
How does pregnancy and parenthood support help employers comply with the Employment Rights Act? The Employment Rights Act 2025 strengthens protections for pregnant employees and those returning from parental leave. Employers who provide structured pregnancy and return-to-work support through services like Peppy are better positioned to demonstrate compliance, reduce tribunal risk and meet the higher expectations that the Act places on employers. Peppy's return-to-work pathway and clinical support provide documented, proactive care that evidences good practice.
What is a postnatal MOT and why should employers offer one? A postnatal MOT is a structured clinical check-in after birth covering physical recovery, mental wellbeing, pelvic floor health and any ongoing symptoms. The NHS six-week postnatal check is widely regarded as insufficient, and many new parents return to work with unresolved physical and mental health issues that affect their performance and attendance. Peppy's postnatal MOTs fill that gap, giving employers a practical way to support healthier, more sustainable returns to work.

More about pregnancy & parenthood

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Give your workforce the support that drives better outcomes

Workplace transformation starts here.

 

Join 250+ organisations improving wellbeing, retention and performance with Peppy.