What is Peppy Fertility?
An employer-funded benefit giving employees confidential access to fertility nurses and reproductive health specialists, testing pathways and emotional support through an app.
Who is Peppy Fertility for?
Anyone trying to conceive, undergoing fertility investigations or treatment, managing pregnancy loss, or pursuing donor conception, LGBTQ+ routes or solo parenting.
How common are fertility challenges?
The World Health Organization estimates that 1 in 6 people globally experience fertility challenges at some point in their lives.
How much work do employees miss during fertility treatment?
People undergoing fertility treatment miss an average of 8 to 12 working days per IVF cycle.
Do employees tell their employer about fertility treatment?
No, in most cases. 68% of employees undergo fertility treatment without telling HR, and 59% keep it from their manager entirely.
What impact does fertility treatment have on retention and careers?
9 in 10 women say their struggle to conceive affected their career, and 1 in 3 workers undergoing treatment consider quitting their job. 88% of employees say they would change jobs for better fertility support, making it a significant retention lever.
What does Peppy Fertility include?
One-to-one video consultations, pre-conception and treatment guidance, semen analysis and AMH testing where eligible, miscarriage support pathways, and access to Peppy's preferred network of IVF clinics.
How does Peppy select its IVF clinic network?
Peppy's preferred IVF clinics are selected against evaluation criteria including HFEA inspection ratings and reported IVF birth success rates.
Does Peppy Fertility support LGBTQ+ employees and solo parents?
Yes. Peppy provides guidance for LGBTQ+ routes to parenthood, donor conception and solo parenting as part of its standard fertility service. This ensures the benefit is inclusive across the entire workforce, supporting employers' DEI commitments.
Does Peppy support employees through miscarriage or pregnancy loss?
Yes. Peppy clinicians provide sensitive guidance for miscarriage, loss, cancelled treatment cycles and early pregnancy concerns.
What reporting do employers receive from Peppy Fertility?
Employers receive anonymised, aggregated reporting covering registration rates, engagement levels and service satisfaction. No individual health information is shared. Given that 68% of employees undergoing fertility treatment do not tell HR, this reporting gives benefits leaders visibility of demand they would otherwise never see.
How does Peppy Fertility connect to the Pregnancy & Parenthood service?
Employees can move directly from Peppy Fertility into the Pregnancy & Parenthood service for ongoing support. This creates a continuous care pathway rather than a gap between treatment and parenthood, which improves the employee experience and reduces the risk of disengagement during a critical transition.
How is Peppy different from generic wellbeing apps for fertility?
Generic apps offer content. Peppy gives employees unlimited access to specialist fertility clinicians, testing pathways and a vetted clinic network alongside emotional support.
Should employers have a fertility policy?
Yes. A clear fertility policy helps employers support employees through treatment while reducing absence, attrition and legal risk. Fewer than half of UK employers have a formal fertility policy, despite 88% of employees saying they would change jobs for better fertility support. Peppy works alongside employer fertility policies by providing the specialist clinical support that makes the policy meaningful in practice.
Does Peppy Fertility include egg freezing support?
Yes. Peppy's fertility clinicians provide guidance on egg freezing, including what the process involves, how to assess timing, and what to expect from treatment. As more employers consider adding egg freezing to their benefits package, Peppy provides the clinical support and education that employees need to make informed decisions.
How does fertility support strengthen employer brand and recruitment?
Fertility benefits are increasingly a differentiator in talent markets. 88% of employees say they would change jobs for better fertility support, and high-profile employers are using fertility benefits to attract and retain skilled professionals in competitive sectors. Peppy Fertility gives employers a credible, clinician-led fertility offering that signals genuine commitment to employee wellbeing.
How does Peppy Fertility fit alongside private medical insurance?
Peppy complements PMI by covering the clinical guidance, emotional support, testing and decision-making that sit around fertility treatment - areas that insurance typically does not address. Many employees with PMI-funded IVF cycles still lack specialist clinical navigation, support through failed cycles and miscarriage, and guidance on donor and LGBTQ+ routes. Peppy fills those gaps.
What are employers' legal obligations around fertility treatment and time off?
There is currently no statutory right to time off for fertility treatment in the UK, although the Employment Rights Act 2025 may change the landscape. In the absence of legislation, employers who offer structured fertility support through services like Peppy reduce the risk of constructive dismissal and indirect discrimination claims, while demonstrating a proactive duty of care.
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